Quite interestingly, I've stumbled across the relevant article on Vindy.
This shows interesting view that what we want to call "copycat" is not necessarily a copycat - and even does not technically violate the patents submitted - and you can bite your nails as much as you want - and even if you have a strong feeling they "stole" your idea - alas, they did not do anything wrong.
So, indeed coming up with the new stuff all the time will allow to stay ahead of the curve with the copy-competition.
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